Launch of Monsha’at Franchise Tour in Al-Ahsa with the Participation of 21 Brands
The activities of the Franchise Tour, organized by the Small and Medium Enterprises General Authority “Monsha’at,” launched yesterday, Monday, in Al-Ahsa Governorate. The tour lasts for two days, with the participation of (21) brands, alongside a number of government and private entities supporting entrepreneurship.
The tour’s activities include holding (10) specialized workshops, as well as advisory and mentoring sessions, in addition to showcasing the success stories of several brands across various sectors. The tour also dedicates time to discussing challenges and promising opportunities in various franchise fields, in the presence of 6 enabling entities from the public and private sectors.
The first day of the tour featured a dialogue session with the participation of the Secretary-General of the Al-Ahsa Chamber, Dr. Ibrahim Al-Sheikh Mubarak. The session reviewed the most prominent services provided by the Al-Ahsa Chamber to prepare a suitable environment for beneficiaries and investors, and to strengthen franchising in the governorate. Dr. Al-Sheikh also pointed to the solutions and services provided by the participating government entities, which have contributed to overcoming obstacles for those joining and investing in the franchise field.
The tour will continue its work tomorrow by holding specialized workshops focused on evaluating franchise opportunities, expansion strategies, and the role of supply chains. Attendees will also be presented with the various services provided by “Monsha’at” to serve entrepreneurs in the franchise sector.
United News Network – UNN Arabic
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